Web Design & Development Process

1

Discovery & Strategy

A well-planned website is the foundation of online success. We begin by understanding your vision, business goals, and audience to craft a strategy that aligns with your needs. This stage includes...

What’s Included:

Client Consultation – Identifying trends, opportunities, and unique selling points.

Market Research & Competitor Analysis –
Identifying trends, opportunities, and unique selling points

Defining Target Audience –
Organizing the structure for optimal navigation.

Site Architecture & Sitemap Creation –
Organizing the structure for optimal navigation

Selecting the Right CMS & Tech Stack –
WordPress, Webflow, Shopify, or a custom-built solution

Setting Milestones & Timelines –
Clear project roadmap for timely delivery

2

UI/UX Design

The design phase focuses on aesthetics, usability, and responsiveness. We ensure your website not only looks stunning but also provides an intuitive user experience (UX).

Design Inclusions:
Wireframing & Prototyping – Low-fidelity and high-fidelity wireframes for a clear layout

Custom UI/UX Design – Creating a unique and engaging interface that represents your brand

Responsive Web Design – Ensuring seamless experience across mobile, tablet, and desktop

Typography & Color Palette Selection – Choosing fonts and colors that align with your brand identity

Interactive Mockups for Review – Get a preview of your site’s look & feel before development

Revisions & Feedback Integration – Refining the design based on your input

3

Development

Now, we transform the approved design into a fully functional website using clean, scalable, and SEO-optimized code.

Development Features:
Front-End Development – HTML, CSS, JavaScript, and modern frameworks for smooth performance

Back-End Development –
CMS integration, databases, and custom functionalities

Content Management System (CMS) Setup –
WordPress, Webflow, Shopify, or a custom solution

E-Commerce Functionality – Secure online stores with payment gateway integration

SEO Best Practices –
Structured data, meta tags, and optimized page speed

Security & Performance Optimization –
SSL integration, caching, and fast-loading pages

4

Testing & Optimization

Before going live, we conduct a thorough quality check to ensure flawless performance.

Testing Process:
Cross-Browser Compatibility – Works seamlessly on Chrome, Firefox, Safari, and Edge

Mobile & Tablet Responsiveness –
Optimized for all screen sizes and devices

Functionality Testing –
Ensuring forms, buttons, and interactive elements work perfectly

Page Speed & Performance Optimization –
Fast loading time for better user experience & SEO

Security & SSL Implementation –
Protecting user data with industry-standard security measures

User Experience Testing –
Ensuring smooth navigation and intuitive interface

5

Website Launch & Post-Launch Support

Once everything is tested and approved, we deploy your website and ensure a smooth transition to the live environment.

Launch Process:
Domain & Hosting Setup – Connecting your domain and configuring hosting settings

Final Pre-Launch Testing –
Checking links, content, and responsiveness one last time

Live Deployment –
Making the website accessible to your audience

Search Engine Submission –
Indexing your site on Google for better visibility

Ongoing Maintenance & Updates –
Regular updates to keep your site secure and up to date

Performance Monitoring –
Analyzing visitor behavior and optimizing for better conversions

CMS Feature Comparison table

Feature

WordPress

Shopify

Custom CMS

Ease of Use

Customization

E-commerce Ready

SEO Friendly

Cost

Low

Medium

High

Security

Third-Party Plugin Support

Hosting Flexibility

Multi-Language Support

Scalability

Mobile Responsiveness

Built-in Analytics

Support & Community

Our Website Maintenance & Support Services

Providing comprehensive website maintenance and support services ensures that your site remains secure, updated, and performs efficiently.

Website Updates & Enhancements

- Keeping CMS (WordPress, Shopify, Custom) up-to-date.
- Updating plugins, themes, and third-party integrations.
- Ensuring compatibility with the latest browsers & devices.
- Enhancing UX/UI for better engagement & conversions.

Security & Protection

- Website security monitoring.
- Installing and maintaining SSL certificates (HTTPS).
- Regular malware scanning and removal.
- Implementing advanced firewall protection.
- Brute force attack prevention & DDoS protection.

Performance Optimization

- Website speed improvement for faster loading times.
- Image compression & caching setup.
- Minifying CSS, JavaScript, and HTML to reduce load times.
- Database optimization for efficient website operations.

Backup & Disaster Recovery

- Automated daily/weekly/monthly backups.
- Secure cloud storage backups.
- Quick website restoration in case of crashes or hacks.
- Data recovery services for lost or corrupted files.

Bug Fixes & Troubleshooting

- Identifying & resolving broken links and 404 errors.
- Debugging website functionality issues.
- Fixing mobile responsiveness and cross-browser compatibility.
- Resolving plugin and theme conflicts.

Content Management & SEO Updates

- Adding/editing blog posts, product listings, and new pages.
- Updating images, banners, and multimedia content.
- On-page SEO optimization (meta tags, alt text, headings).
- Improving keyword rankings & SEO audits.

E-commerce Maintenance (For Shopify, WooCommerce, Magento, etc.)

- Product listing updates & inventory management.
- Fixing cart & checkout issues.
- Payment gateway troubleshooting.
- Speed optimization for better conversion rates.

Hosting & Domain Support

- Managing web hosting settings & renewals.
- Domain name management (registration, renewal, DNS settings).
- Server performance monitoring & upgrades.

Compliance & Accessibility

- GDPR & privacy policy updates.
- ADA compliance for better website accessibility.
- Cookie policy implementation.

Technical Support & Consultation

- Support for website issues.
- Live chat, email, and phone assistance.
- Personalized consultation for website improvements.
- Training sessions on website management.

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30 Min Discovery Call.

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Let's get a better idea of what you are looking for. Chat with Founder, Doug Smart, on a 30 minute, 1:1 Discovery Call. We will provide free insight and a path forward for you and your organization!

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