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    DS Collective branded card reading "The rules changed. The fundamentals didn'"'"'t." with the subtitle "Local SEO for service businesses in 2026"
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    SEOLocal SEOJul 28, 2026

    10 Essential SEO Strategies for Service Businesses in 2026

    AI Overviews, Gemini, and assistant answers reshaped where local results appear this year. The signals underneath them barely moved. Here are ten strategies that still decide whether a service business gets found, in the order they should be done.

    Doug Smart · 11 min readRead More

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    DS Collective branded card reading "They found you. Then they left." with the subtitle "The path from search to booked chair, and where it breaks"
    Local SEODentalJul 28, 2026

    What happens after someone googles a dentist near you

    Someone near your practice searched for a dentist tonight. Between that search and a booked chair there are about six points where they can drop out, and most leave no trace in your reports. Here is the whole path, stage by stage.

    9 min readDoug Smart
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